Apps are hugely popular on mobile devices, but progressive web apps mean more and more desktop solutions are set to be rolled out for businesses around the world.
The term progressive web app (PWA) was originally coined by Google designer Frances Berriman as well as Google Chrome engineer Alex Russell.
It was used to describe the way that apps could be created and supported by modern browsers – apps that have been created by major organisations including Uber, Instagram and Twitter.
Which is why PWAs need to be at the forefront of all thinking when it comes to custom software development.
A good case study of a recent transition to PWAs is the social media platform Pinterest.
Since moving from a traditional website to a PWA Pinterest has experienced a 60 per cent rise in core engagements, a 50 per cent increase in ad clickthroughs and a 44 per cent growth in dollars generated from ads.
The major value that PWAs deliver is the ease of use and functionality of a mobile-based application combined with the discoverability of a traditional website.
That means – when built correctly with the right SEO strategies – it can be found through search engines, can be linked to from other websites and can also be linked through social media.
Essentially, it is the best of both worlds. You get a highly functional site for both mobile and desktop platforms and the ability to reach a large audience.
Because of the constant evolution of technologies and the continued rise of new innovations like PWAs, custom solutions are often a requirement for the modern business.
The rise of cloud computing, artificial intelligence and machine learning highlight the benefits custom-designed software solutions can deliver.
PWAs are predicted to continue to evolve and become applied at a more mainstream level in the coming years.
Market research has shown that 65 per cent of all retail website visits made in the first quarter of 2019 was on a smartphone and almost 60 per cent of all online retail sales are tipped to be conducted through m-commerce by 2021.
Optimising sites to have the functionality of an app in a mobile browser (as well as desktop) enhances the user experience while also allow for your business to be more easily located than through a traditional app.
Do you need assistance with your software solutions to be ready for the future of the internet and mobile purchasing? Contact the team at Ionyx today.